Onboarding Is the Most Overlooked Driver of Retention

Jul 15, 2025
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Onboarding Is the Most Overlooked Driver of Retention

Why it matters more than you think, and how to get it right from day one

If you’ve ever started a new job and immediately questioned your decision, you’re not alone.

The first few days and weeks in a new role can make or break the employee experience. It’s when excitement turns into clarity or confusion. It’s when potential starts to build—or begins to slip away.

Most organizations understand this in theory. But in practice, onboarding still ends up as a checklist. Logins, policies, org charts. A welcome email, a few Zoom calls, and a flood of unread Slack channels.

Then we’re surprised when that new hire is disengaged three months later.

The truth is, onboarding is one of the most powerful tools we have for long-term retention. And yet, it’s often one of the most neglected.

Let’s talk about how to change that.

Why onboarding matters more than you think

Retention isn’t about the first time someone thinks about leaving. It’s about everything that happens before that moment.

In those early days, people are forming impressions fast. They’re watching how teams operate. They’re noticing what gets rewarded and what gets ignored. They’re trying to figure out whether they belong.

It’s a vulnerable time. People don’t want to ask too many questions. They don’t want to seem needy. But they’re looking for cues. Is this a place where I can be myself? Will I be supported? Does anyone actually know I’m here?

A rushed or impersonal onboarding process doesn’t just delay productivity. It signals to new hires that they’re on their own. And that feeling lingers.

What good onboarding looks like

You don’t need a massive HR team or a fancy platform to build better onboarding. You need intention. That means designing the first 30, 60, and 90 days as a series of moments that build connection, clarity, and trust.

Here are a few examples that make a real difference:

1. Personal welcomes

Before day one, have the hiring manager or a teammate send a short, personal note. Not a template. A real message that says, “We’re excited you’re joining. Here’s what your first week will look like.”

You’d be surprised how rare this is—and how much it sets the tone.

2. Day-one basics done right

Make sure their tech works. That they can access the tools they need. That they know where to go, what to do, and who to talk to. Small things matter. A broken laptop or unanswered message feels like, “You’re not a priority.”

3. Real introductions, not just org charts

Give people a map of how the team really works together. Set up a few casual one-on-ones with key collaborators. Not just titles, but faces. Not just functions, but people.

Better yet, assign a buddy or mentor who checks in weekly for the first month.

4. A focus on belonging

Ask them how they like to work. Whether they prefer structured tasks or open-ended ones. How they like to receive feedback. What motivates them. These conversations build trust faster than any welcome deck.

And when they do well? Don’t wait three months to say it. Celebrate early wins.

Beyond the basics: onboarding that sticks

The best onboarding programs don’t try to impress new hires. They aim to support them.

That means showing up with empathy, clarity, and a sense of rhythm.

Here are a few things we’ve seen work well:

A shared onboarding calendar with checkpoints and team intros. A “get to know me” form for new hires to share their work preferences. A peer-led welcome call where other new hires talk about their experience so far. Feedback surveys at week 2 and week 6 to catch red flags early.

You’re not trying to be perfect. You’re trying to be present.

What managers can do right now

If you manage people, you have more influence over onboarding than you might think. Here are a few things you can do starting today:

Block off time in your calendar during your new hire’s first week. Be available. Tell them what success looks like in the first 30 days. Be specific. Ask, “Is there anything that feels unclear or confusing?” early and often. Check in at week three, not just week one and week twelve.

These are small actions, but they’re the ones people remember.

Measuring onboarding’s impact

Want to know if your onboarding works? Don’t wait for exit interviews.

Start by tracking how new hires feel in the first 90 days. Pulse surveys, one-on-one check-ins, and anonymous feedback can all help. Look for signs like:

How quickly they ramp up. Whether they know who to go to with questions. How confident they feel in their role. Whether they feel part of the team.

You can also look at early attrition rates. If people are leaving within the first 6 months, your onboarding process likely needs attention.

Common mistakes to avoid

Even well-meaning companies can fall into onboarding traps. A few to watch for:

Too much, too fast. Flooding people with info doesn’t help them learn. Spread things out.

Assuming it’s HR’s job. Managers play a critical role. Don’t outsource this.

No follow-up. Onboarding doesn’t end after week one. Keep checking in.

One-size-fits-all. Different roles and personalities need different levels of support.

Final thought

People decide whether to stay long before they start looking elsewhere. The early days at a company send a message about what kind of place this is. Whether they’ll be supported. Whether they matter.

So instead of treating onboarding like a formality, treat it like your best shot at building long-term engagement.

Because you don’t get a second chance to make a first impression. And when you get it right, you don’t need one.

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