Factors that Influence
- Company Hierarchy
- Cross Communication
- Ease of Sharing Information
- Complexity of Goals
Clear Vision of the Corporate Direction
Clear Vision of the Corporate Direction
Background Information
This theme measures how employees feel company decisions and changes that affect its direction are being communicated to them from above.
It does not measure the frequency or content of communication but rather employees’ own personal sense of their understanding based on the communication they receive.
Why is this Important?
Employees’ feelings of engagement and value are strongly connected to their sense of being stakeholders in the organization.
When decisions that affect the company’s direction are unclear or made without transparency, employees can feel alienated from upper management.
This makes it much more difficult to acquire employee commitment or buy-in when enacting new policies or changes.
Top-down communication, especially on high level corporate values and direction, is essential to keep employees aligned and ontrack to strive for and reach strategic goals.
During periods of transition, effective communication is even more critical.
Recommended Action Items
Consider implementing the following action items as part of your personalized strategy to improve the level of employee engagement within your team.
Consistent Communication
Increase the frequency of communication, especially
during periods of uncertainty.
Even if the messaging changes, communicating
again will increase trust and engagement.
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Communicate from All Angles
Standardized newsletters are useful, but over time they can become routine and easily dismissed. Vary the avenues of communication by using townhall meetings, video announcements, team discussions, and adjust the schedule to reach all staff.
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2
Engage Leaders and Managers
Meet separately to communicate important messages
to team leaders so they are prepared to discuss them
with their teams.
Enlist their opinions and prepare them to accept
feedback so communication is more than one-way.
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3
Connect Long-Term Vision
Ensure routine communication explicitly aligns itself with the high-level goals of the company. Periodically personalize communication to a team or group that connects their work to the larger picture. Communication that strictly responds to survey feedback or immediate circumstances can easily become clutter or just “one more thing” to consider rather than reinforcing high level priorities.
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