How Employee Engagement Survey Benchmarks Killed Kenny

You do know who Kenny is, do you not? In the off chance you have been out of the loop for a while, Kenny is one of the adorable characters in the cult classic animation, South Park.

Kenny is unique because of his extraordinary experiences as a fourth grade elementary school student who is most famous for his odd and unusual death. Thus, the infamous phrase: “OMG, they killed Kenny!”


Sadly, it turns out that with a little bit of sleuth work, you can see some reasons why Kenny came to an unfortunate end. Call it a case of employee survey benchmarks gone bad. Take a look at what could have gone wrong at South Park Elementary.

Suppose the school board in South Park had very wisely decided to conduct an employee engagement survey. However, in an attempt to save taxpayer dollars, the school board dictated that the employee survey benchmarks only be based on standard metrics. Oops, not so good. The problem is that the standard employee survey benchmarks turned out to be irrelevant and eventually useless. Too bad for Kenny.